Samba TV
Creating a brand and companion user apps
Overview
Samba TV allows TV publishers a way to see what their viewers are watching and provides marketers a means to reach consumers in relevant ways. In 2013, they needed to get their business out to the public to build a name for themselves. At that time, I was a visual designer for kidBombay design agency.
Role
Visual Design, Branding, Web, Native Apps
Branding
We needed to create a brand that users and partners could remember. I put together various concepts, incorporating feedback along the way, until we had our clear winner — the warm and friendly “S” heart.
Applying the same love to the website and native apps.
Next was ensuring that all interactions with users was just as clean and positive as the new brand. We designed a fresh website and awesome native apps — Spotlight for iPad and Hotlist for Smart TVs. I designed the app icons and user interfaces.
