AT&T / DIRECTV / U-VERSE
Designing Digital Experiences and the CMS Component Set
Overview
I worked hand in hand with AT&T marketing and business units to take their campaigns from project kickoff to launch day. I also worked with development teams to create a new suite of components for the publishing platform that were designed to meet business and user needs.
Role
Creative direction, Interaction, UI/UX, Product, Drupal, CSS/HTML, Client Management
Designing CMS Components
Working closely with a product owner and development team, I designed a completely new component set for our publishing platform, each with total flexibility for maximum usage.
Creating Digital Campaigns
With a complete understanding of the publish platform, I helped realize the potential of countless digital campaigns to increase acquisition, loyalty, and retention — and we kept it fun!
Portals and Products
I spear-headed the creative effort on several large-scale projects that AT&T wanted to pursue, pushing the envelope to elevate the user experience.
