Knowledge is power. As with any great strategy, key insight and data play an integral part of executing with success. At Intuit, developing hypotheses based on analytical data is one piece of the puzzle. Putting that hypothesis to the test is where any idea can prove its worth or shortcomings. As the lone XD resource across two internal products, I worked to understand and improve existing processes, frustrations, and opportunities to help make experimentation and targeting easier and quicker.