Taking a native mobile app from beta to beauty
Wandrsnap is a mobile app that allows users to travel and share the world through photos. When I first met with the team, an initial beta of the app was already built, however they were in need of UX, UI, and brand design.
Creative direction, Branding, UI/UX Design
We established a logo and brand identity that created a sense of wonder, personal journey, fun, and travel.
We started with researching similar product offerings and identifying the target audience. We reworked the general flow of the user experience, highlighting the key touch-points to help users navigate more efficiently. After doing some lightweight usability testing on concepts we were exploring, we started piecing the product back together and building out our design system. The result was a beautiful, simple to use application that is currently in development and looking to be launched later this year!